Persona Nutrition
For this packaging project, we were given the challenge to find a company that could use a rebrand on their packaging when it comes to sustainability. Persona sends daily vitamin packs to your door and we wanted to find a sustainable way for them to give their customers quality vitamins while helping the earth all at the same time.
The Tins
Two tins would be sent to the customer. It would be personalized to each person with “Good Morning, Their name”. The tins reduce the amount of cardboard being send each month. Instead a refill pack would come each month and they would be able to slide the packs in once they are empty. The vitamin packs would be made of a recyclable plastic. Everything that is sent can be recycled to reduce waste each month.
The Website.
The website was rebranded to be easier to navigate, feel less medical, feel inviting and over all attract the middle age audience that Persona wants. The imagery changed to include more active people around the age of someone who uses the product. We want people to want the product because it helps others live their best lives.
From the main page you can take the quiz, there are around 50 questions to answer. At the end of your quiz and after the medical board has reviewed your answers, you are given a personalized list of vitamins to support your health. After you finish ordering them they will come to you monthly.
The App.
There needed to be an interactive aspect to the company and how they reach out to their customers. I designed the app to help people track their progress, engage with others using persona, change up their vitamins, and set reminders for themselves. Its simple navigation makes it easy for anyone at any age to use it.
Color Study.
I conducted the color study to find the perfect palette for Persona. We noticed that Persona does not use many colors other blue. Blue is associated with medicine, which is smart for Persona to use since they want to make sure people know their vitamins are doctor recommended. But the issue is that it almost looks too medical and not personal at all. We made it our goal to create a mature, clean, personal palette that is also unisex.
I researched other competing companies and companies that attract similar age groups. I then looked into popular colors used in interior spaces since this would be sitting in a kitchen or bathroom setting. Then I also looked at colors that are popular in art and products this year and colors for next year. I took all of those, found a new blue that kept a medical and mature look and paired it with colors that complimented it. This made the all over branding mature, clean and personal while maintaining personas values.
